The Loyalty Firm artists at SXSW 2013, 35 Denton & My Education tours Europe

Being a company based in Austin,TX has many advantages.  Besides being located in one of the most vibrant cities in America, surrounded by great food and great people, there are an amazing number of music festivals.   For the music, film and tech nerd in us all, nothing caters to all those mediums like SXSW does.  I have always considered the festival a Spring Break for us industry types and the way it has grown over the years highlights not only what a great and truly unique festival that SXSW is, but what a great city Austin,TX is as well.  With that said, The Loyalty Firm is proud to announce that both our artists, My Education & Oh Look Out, will be performing showcases and parties during the festival for all to attend.

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To kick things off, My Education will be traveling to Denton,TX for the fairly new and 100% awesome 35 Denton music festival for a showcase Friday, March 8th @ Banter (219 W Oak St).  The showcase is presented by Gutterth and features some great post-rock from The Angelus, Shiny Around the Edges and Ghost to Falco.  My Education performs at 9:30pm.

After returning from 35 Denton, My Education partakes in a full SXSW schedule of shows and parties.  In addition to these showcases from My Education, there will also be two opportunities to see the My Education/Theta Naught improv supergroup “Sound Mass”.  Below is a list of shows along with links to add to your SXSW schedule and any RSVP information.

March 12, 2013 – The Hideout (SXSW Official Showcase) – Austin,TX 1am
SXSW Link | Facebook Event Link
Wednesday March 13th – Do512 Lounge Session – 4pm
RSVP to win an invite
Thursday March 14th – “Equinox Mish Mash 2013″ – 5pm “Sound Mass” performance
Facebook Event Link | Do512 RSVP
March 14, 2013 – The Hideout (SXSW Official Showcase for “Sound Mass”) – Austin,TX 1am
March 15, 2013 – Rebel’s Honky Tonk (SXSW Official Showcase) – Austin, TX 830pm

After SXSW ends, the My Education gang hops on a plane to tour Western & Eastern Europe in support of their new album ‘A Drink For All My Friends‘ which will be released by Golden Antenna on March 29th on CD/Limited Vinyl LP and Digitally.  If you are located in any of the countries below, make sure you witness My Education’s first jaunt overseas.

March 22, 2013 – Doom Over Leipzig – Leipzig, GER @ Ut Connewitz w/ Witch Sorrow, Oneirogen, Nightslug, Adrift, & more
Facebook Event Link
March 23, 2013 – Tiefgrund – Berlin, GER w/Paro
March 24, 2013 – Rhiz – Vienna, AU w/Primordial Undermind  Facebook Event Link
March 25, 2013 – Boro – Brno, CZ w/ Have.To.Be.Distanced
March 26, 2013 – Szabad az A – Budapest, HUN
March 27, 2013 – Final Club – Prague, CZ w/ Have.To.Be.Distanced
March 28, 2013 – Gala Hala – Ljubljana, SLO
March 29, 2013 – Ambasada – Beltinci, SLO
March 30, 2013 – THAV – Hildesheim, GER
March 31, 2013 – Dunk! Festival – Zottegem, BEL @ Fuifzaal Bevegemse Vijvers w/ Maserati, Balmorhea, Joy Wants Eternity, The Black Heart Rebellion, [BOLT], & more
April 1, 2013 – Espace B – Paris, France w/ Lost In Kiev, the Random Monsters
April 4, 2013 – AK44 – Giessen, GER w/Dorena
April 5, 2013 – Komma – Esslingen, GER
April 6, 2013 – Antarctica! – Amsterdam NE Facebook Event Link
April 7, 2013 – Club Molotow – Hamburg, GER
April 8, 2013 – Struppig Tanzen – Leverkusen, GER
April 9, 2013 – Cube – Dusseldorf, GER
April 10, 2013 – Nexus – Braunschweig, GER

European tour is Tour is presented by Ox Fanzine & and Pretty In Noise

Of course, shows may/may not be added closer to the actual festival so you can find all My Education’s upcoming shows related to 35 Denton, SXSW and their European tour at the link below:

My Education Tour Dates 

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Oh Look Out will be coming out strong with a totally new live show featuring JP doing a one-man band set up that sonically reaches full band dynamics and highlights some new song along with new arrangements.  After a short hiatus for the birth of his 2nd son, JP is back in full force for SXSW spreading Oh Look Out’s frantic, indie pop vibes.  Below are several parties to catch Oh Look Out in action:

Sunday, March 10th
Music Meet Tech @ Bourbon Girl (212 E 6th St)
presented by Austin startups Vivogig, Dejaset, Eye In The Sky and Rockify
playing early for the VIPs from 7:30pm to 7:50pm
RSVP at do512

Friday, March 15th
Ovrld SXSW Party @ Lucy’s Retired Surfer’s Bar (506 West Ave.)
OVRLD Presents: West 6th Street Block Party “Delicious Showcases” – Day Three
playing at 1am
RSVP at do512

Satuday, March 16th
The Versatile Syndicate & Tall Boy Industries Present: SX South 1st @ El Mercado (1302 S. 1st St)
playing at 4pm
Facebook Event Link

Of course, shows may/may not be added closer to the actual festival so you can find all of Oh Look Out’s show in one location below.  Updates and such will be added should anything change:

Oh Look Out SXSW 2013 shows

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As always, thank you for your support of our roster and I hope to see you out at one of the shows.  To follow us during the events, check us on out Twitter at our respective accounts @theloyaltyfirm @myeducationTX & @ohlookoutmusic

Enjoy the music, embrace the creative energy and take in the good times!

Ryan Cano, owner

"Banana Phone"